Tag Archives: recycle

The Sordid History of Keep America Beautiful (KAB)

By Dom Nozzi

From Environment Journal, 3/72:

*”The Can Manufacturers Institute and the Glass Container Manufacturers Institute teamed with the U.S. Brewers Association and the National Soft Drink Bottlers Association to form the vehicle for public education against littering, “Keep America Beautiful, Inc.”…It initially seemed a paradox that these same agencies would vigorously and successfully oppose the reduction in generation of solid waste and litter and at the same time promote anti-littering campaigns.”

Undated list [probably mid-1980s] — Florida Coalition Against Forced Deposits [Bottle Bill]

List includes Pepsi, Florida Chamber of Commerce, Tobacco Institute, US Brewers Association, Beer Industry of Florida, Retail Grocery Assn of Florida, Miller Brewing, Coca Cola, Florida Soft Drink Assn, Glass Packing Institute, Anheuser-Busch, Inc., Florida Petroleum Marketers, Coors, International Council of Shopping Centers, Owens-Illinois, Reynolds Aluminum, Tupperware, and KEEP AMERICA BEAUTIFUL.

Elizabeth Byrd, 7/3/88 letter to the Gainesville (FL) Sun:

“Underneath KAB’s glossy, all American exterior lies a bottle-bill-busting group of business people from the packaging and bottling industry, whose goal is to direct the limelight of litter away from themselves and onto the consumer.

“The general theme is that manufacturers don’t create waste, individuals do.

Industry, they argue, should not be held responsible for waste created by the consumer.”

“Environmental groups such as The Sierra Club, the League of Women Voters, Audubon Society and Future Farmers realized KABs motives back in 1976 and withdrew their support of the program after American Can Company’s chairman, William F. Mays, stood up at a meeting in New York and called for KAB to bash the bottle bill referendum that was to appear on November’s ballot.

KABs Clean Community Systems receive generous support from the beverage and bottling industry.

Citizens tied to a group that does not support the bottle bill will only work to weaken the established support for bottle bill legislation.

As the House Committee on Natural Resource’s evaluation of existing programs for litter reduction point out, KABs programs suffer from a high rate of recidivism and approach the problem in a piecemeal fashion.

Maryland’s Citizens Against Waste note in their study on waste that up to two thirds of KAB communities drop out. Citizens get tired of cleaning up after their neighbors, notice no decrease in waste disposal problems and quit in frustration. The program can prove to be quite an expensive mistake.

Does KAB really deal with the root of the waste problem? It depends on what you consider the problem. Yes, KAB deals with the problem if your aim is to keep the bottle bill out of the Florida legislature. No, it does not effectively deal with the problem if your goal is waste reduction in your community.”

From a Jan/Feb 2000 article in Quality Cities, a Florida League of Cities magazine:

“In its 8th year, the Florida Great American Cleanup is Keep Florida Beautiful’s centerpiece event.”

“The…Cleanup is part of the second annual national Great American Cleanup…”

“The expanded 2000 Florida Great American Cleanup is possible because of the support of a national partnership involving Keep America Beautiful [KAB] and the Clorox Company (makers of Glad Wraps and Bags) and other sponsors. All this is ultimately made possible in Florida because of the exclusive, premier sponsorship of Publix Supermarkets.

“The Florida Great American Cleanup is more than just a spring cleanup. It will include more than 1,000 communities…

“The Florida Great American Cleanup reflects Keep America Beautiful’s strategic direction for the 21st Century — a national signature event focused on litter prevention, beautification and individual involvement.

This program event is designed to support KAB affiliates, private and public partners, provide new sources of funding and sponsor partnerships, membership opportunities, and will continue to grow into a national millennium event.

“The Florida Great American Cleanup depends upon Florida’s foundation network of 38 KAB affiliates, and KABs priority partners, including the Florida District of Kiwanis, Florida’s Key Clubs, Florida League of Cities, Florida Leader Magazine, FDOT Adopt-a-Highway, and KFB Adopt-a-Shore programs.”

In sum, as my graduate school bottle bill research demonstrated, the bottling and beverage industries—not to mention the grocers and related materials industries—realize LARGE profits when they are able to EXTERNALIZE the costs (litter, waste disposal, energy, etc.) on society at large, instead of internalizing those costs on the consumers of beverages. In other words, it is much more profitable to major corporations have throw-away beverage containers, which explains why they fight so long and hard against the only effective means of internalizing those costs: A bottle bill.

Sadly, these anti-bottle bill forces have hit upon an effective tool to stop bottle bill legislation: Funding nationwide, volunteer “anti-litter” campaigns led by KAB. After all, who could possibly be against something as Mom and Apple Pie as litter control? It is no wonder that communities across the nation have spent large amounts of taxpayer dollars over the past several years to subsidize an effort which indirectly subverts the bottle bill.

What a terrible outrage, to think that taxpayer dollars are working against our only effective anti-litter tool: The bottle bill.

Yet how typical.

1 Comment

Filed under Economics, Politics

Does a Community Need a Bottle Bill if it Has Curbside Recycling?

By Dom Nozzi

 [Updated Jan 2009]

bottle-billThere are those who believe that because a community has established a successful curbside recycling program, a “bottle bill” is no longer needed and may actually hurt the curbside program. Below are some reasons why I believe that a “bottle bill” is still a good idea.

 

Compatibility. It is claimed that successful curbside programs collect a sufficient amount of recyclable containers, and that a “bottle bill” would therefore be redundant. However, curbside programs collect mostly household recyclables. When away from home, many people find it too inconvenient to carry garbage on their person, or store garbage in their cars or at their job location for later transfer to their household recycle bucket.

 

Instead, many will toss it in a nearby garbage can, or worse, litter. “Bottle bills,” which result in the recycling of approximately 90% of all beverage containers, is especially well-suited as a companion to a curbside program, which, at best, collects only 50-70% of the containers.

 

Litter. Because there is no economic incentive to do otherwise, and because it is somewhat inconvenient to carry around garbage until you find a garbage can or reach home, large numbers of people toss their beer bottles and soft drink cans on roadsides, beaches, and in creeks. The evidence bears this out: Despite a successful curbside program, the roadsides and wooded areas of most all communities are choked with the 30-50% of the bottles and cans not captured at curbside. And as a former governor in Florida discovered, a casual stroll on our once-pristine beaches is a testimony to our willingness to foul our nest with containers.

 

In “bottle bill” states, however, the financial incentive to return bottles and cans means that 90% of all beverage containers are returned rather than landfilled or littered. (Overall litter rates go down 30-60% after introduction of “bottle bills” in those states). And those containers that are littered are picked up by other people wanting the 5-cent refund for every container returned. (Without a “bottle bill”, the financial reward for picking up litter is either tiny or non-existent.)

 

Costs. It is claimed that curbside programs depend on revenues from the collected aluminum cans, and that because “bottle bills” remove such aluminum from the program, curbside programs are financially threatened by “bottle bills.” However, a Rhode Island study found that while a “bottle bill” would indeed reduce curbside revenues, communities still do better financially than if they just had a curbside program. The reason is that collection costs for garbage and recyclables are much lower with a “bottle bill.” These savings are much larger than the loss in revenue due to the removal of aluminum cans. Remember, too, that even if it did cost more to couple curbside recycling with the “bottle bill”, the goal of our waste management system is NOT to make money. Primarily, our goal is to keep garbage out of the landfills. States such as Oregon (with both curbside and a “bottle bill”) recognize this. After several years of both, they put less containers in landfills than states with curbside but without “bottle bills.”

 

Economic Incentive. The high participation rate of many curbside programs (up to 70-80% of all citizens) is due to the convenience of putting out the blue recycling bucket at the curb, and the large number of environmentally conscious citizens in many communities. It is naive to think curbside participation will ever increase much above 80% of all citizens, and will instead probably fall below 80% once tbottle-bill2he contemorary “Earth Day” fad subsides (as the ’70s “Oil Crisis” faded). Current and future citizens not using the curbside program are unlikely to recycle bottles and cans unless they are rewarded financially (“bottle bills” provide a 5 to 10-cent per container refund for returning containers). The wave of the future for protecting the environment, in other words, is not through annual “Earth Day” campaigns (which appeal mostly to those already prone to recycling, not those needing financial rewards). Environmental protection is much more comprehensive if we charge user fees, which convert large numbers of non-recyclers to recycling. Fees give non-recycling businesses and consumers the choice to pollute or litter, but only if they pay us money so we can clean up their mess. (If their mess is still too big, we charge an even higher fee to make it worth their while to stop polluting.) The “bottle bill” provides such an economic (user fee) incentive.

 

Education. In states that have had a “bottle bill” for several years, a noticeable “recycling ethic” has been created. While many people will not become recyclers due to TV ads or billboards advocating recycling, many of these same people will consider recycling if they are able to save (or make) money. As a result, they “learn” about the ease of recycling, and get into the habit of thinking about recycling on a daily or weekly basis. They therefore become more willing to recycle other items.

 

Note that by and large, it is the powerful beverage and container industries which oppose “bottle bills.” When such industries tell us they oppose “bottle bills” for environmental reasons, we can look at their track record and confidently assume their real motivation is to protect their huge profits — profits attained in part by filling up our landfills and littering our roadsides with their containers.

 

Adopting a bottle bill is important, and long overdue.

 

Postscript 2009: If the Obama administration seeks an effective, relatively inexpensive way to dramatically improve American litter problems, increase recycling rates, and put some money in the pockets of low-income (and other) Americans, there is little that makes more sense than a federal effort to require a nationwide Bottle Bill.

 

 

 

My latest book, The Car is the Enemy of the City (WalkableStreets, 2010), can be purchased here.

You can schedule me to give a speech in your community about transportation and congestion, land use development and sprawl, and improving quality of life.

Visit:

www.walkablestreets.com

Or email me at:

dom@walkablestreets.com

Leave a comment

Filed under Environment